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Web log

A web log, also known as “blog” for short, is a website that deals with time records that people put on the web page.  There is a variety of ways to leave an entry, whether it is a sound bite, written text, or video format.  However, the most popular types of web logs is leaving comments or giving news on a specific topic.  

Even though “web log” is mostly used as a noun, it can be used as a verb as well.  For example, when someone is leaving their blog on a web page they are referred to as a “blogger”.  With people being able to leave their entries on a website, the act of web logging has taken popularity.  One type of appeal is individuals leaving “virtual diary” records of their life’s events online.  Another is people reporting their own news on the internet.  Other aspects of web logging have different categories as well: 
  • Pictures/Photos à Photoblog
  • Art à Artlog
  • Videos à Vlog
  • Music à MP3 blog
  • Audio à Podcasting
 How Did Web Logging Come About?


When the Internet came about, it was called Web 1.0 in which there was limited functions one could do on a website.  Most of sites were “static or one-sided communication” in the essence of only putting up information for people to see with no other form of interaction.  However, as computers and the internet developed, the capabilities of the website started to become more complex


In the late 1990s, the Internet created Web 2.0 also known as the “social web”.  In this complex environment, websites were capable of two-communication where people were able to interact with the internet page.  As a result, social networking sites started to build and take form which started the idea of “web logging”.  Though it started off as people posting entries of their personal lives, the internet became more interactive.  When web logging was capable of two-way communication, then the popularity of blogging boomed.


As of today, web logging has become very popular to the point of being used by the news media.  These organizations, with the help of bloggers posting stories, helps then retrieve information about some the stories happening around the world.  For example, take the massive protests over Iran's 2009 election in which thousands upon thousands of Iraians took to the street.  Since the Iranian government banned their and outside news media from recording the protests, the country's citizens rely on using blogs to get information out to the outside world and to their families.     

Legal and Social Issues with Web Logging

One of the major issues that can happen in web logging is legal and social consequences.  Defamation or liability is one offense that has got some bloggers into trouble.  On Wikipedia, they mention a couple of court cases that had dealt with libel anonymous posts.  In most cases, Internet Service Providers (ISPs) are exempt from any legal obligation to provide disclosure of anonymous posts by bloggers.  Another issue of web logging appears in the work place.  Employees who discuss about their employment and work environment run the issue of “employee branding” which can affect an employer’s reputation.


In the political sector, web logging can cause a serious issues with political parties or regimes.  Since people are able to post enteries easily on the web and spread it around to other people, controlling the messages of those blogs are difficult to control and censor.  In some areas of the world, for example China, governments severely limit the range of topics and posting users can put on the Internet in essence to keep a certain image and reputation. 


However, people who go against these restrictions have to consider their personal safety.  Places in Asia and the Middle East have had people captured and thrown in jail for their web logs that criticized their government.  Another personal safety issue is the possibility of getting attacked or threats from anonymous users for no apparent reason.  Apparently, most of these purposed attacks and threats occur due from the being anonymous when users post them.


Web Logging Managment
One of the most popular web logging tools is the ability to post comments.  From this, users can either do "trackbacks" or "pingbacks".  These two functions allow users to comment on posted articles, of a certain topic or news event, and link them to their posts.  This would allow people to recommend to their friends of the articles which would allow bloggers to gain a bigger audience.  Another aspect of managing web logs is "comment moderation".  The operating feature allows web owners to monitor their web pages to make sure that the comments being posted stays with the overseer's content standard.  A similar feature web owners can use is a "web traffic" application that monitors the number of people comeing and going on their websites.  Another feature to "comment moderation" is tracking down spam blogging which means useless comments to posts, trackbacks, and/or pingbacks.

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