Mobile Commerce or mcommerce, is the ability to purchase goods and services though a wireless Internet-enabled device. Emerging technology behind mcommerce is a mobile device that contains a web-ready micro-browser. Examples of mcommerce potential, handset manufracturers such as Nokia, Sony Ericsson, Motorola and Qualcomm ae working with telecommunication carriers like AT&T Wireless and Verizon to develope smartphones. The use of this new mcommerce technology has been very well accepted by an increasing mobile workforce society. The attached Figure (Picture 1) is an example of how a companies work through the mcommerce system.
Examples of some phones that have been successful in the mcommerce business are the iphone and the blackberry storm. Companies have created spacific smart phone web applications to make mcommerce easier for the consumer. As content delivery over wireless devices becomes faster, more secure and scalable, mcommerce will surpass landline ebusiness (traditional telephony system) as a method of choice for digital commerce transactions. According to research from Strategy Analytics, the global commerce transactions was estimated to be worth around $200 billion by 2005 creating 14 billion transactions annually.
Below is a list of some products and services that are popular in the world of mcommerce. These companies have adopted the wireless internet world and created websites that are userfriendly via smartphones:
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Overally mcommerce is a purchase online enabled system where consumers can purchase many products and services from just about anywhere. This purchasing tactic will continue to grow and more companies should adapt to this new form of selling. This system is not going anywhere, and it is very exciting to be at a time of age where we can witnes as see how the mcommerce process still evolve.