Employee Relationship Management

DefinitionEmployee Relationship Management helps employees better deal with customers by providing them with information on company products, services and customer orders. This information is provided through a web browser which provides employees with a subset of CRM applications.  ERM helps employees due their job better by allowing them to have all necessary information at their fingertips so that they can meet customer's needs.   

Advantages of ERM

  • Helps strengthen corporate communication and culture
  • Aids employees who constantly deal with customers better handle customer interaction
  • Establishes new ways to communicate throughout the company from employer-employee;employee-employee. (mail, e-mail, instant messaging, message-to-text)
  • Enables efficient project magement
  • Minimizes time needed to search for company, product, and employee information. 
  • Reduces turnover 
  • Retains valued employees
  • Streamlines performance management
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In the article "Why Employee Relationship Management?written by Jurgens Pieterse Employee Relationship Management is believed to improve:
  1. Employee morale
  2. Employee loyalty 
  3. Employee turnaround 
  4. Employee communication 
  5. Employee change readiness 

There are many systems and softwares available to help establish better employee relationship management and also help connect it with customer relationship so that a company can run smoothly.  An example of one of these softwares is Dealerflow which helps car dealerships manage their employees and helps them cut time and makes it easier for them to make a sale by having all the information in one place.  There are other major companies that offer employee relationship software some of which include IBM, Microsoft, Google, and Dell just to name a few. 

There are a few important issues that can be affectively taken care of through effective employee relationship management.  Some of these issues include but are not limited to:

Communication: This is key in a workplace and is one of the major components for a company to be successful in any industry.  It is important for employees and employers to have open communication with one another as this can become vital for employee moral.  If employee's feel like they are not being heard or if their ideas and problems are not being taken care of then employees will become tired and frustrated which can turn into a bigger problem later if morale becomes low.  Low employee morale leads to bad productivity and an unwelcoming workplace.

Conflict Management: Knowing how to handle work related problems between employees and employers or employees and employees is important to maintain order and a civil workplace.  ERM can help you better manage these problems and can help you negotiate and arrive at a solution that will benefit everyone.  

Employee Growth: An employer that feels like all he has to do for the company is clock in get the job done and wait for a paycheck will do just that.  Establishing the value that each employee contributes to the company and encouraging them to offer input on certain projects or when they see a great opportunity for the company will create a better work environment.        

Company Growth: This will be directly affected by the employee growth.  By giving employees the opportunity to grow and become better at their jobs and a better asset to the company it will help the company become more competitive and attract higher caliber employees that are just entering the workforce.  As mentioned previously this will also help bring up employer moral which will make for a better working environment and better company productivity.

An example of this list can be found at Employeesurveys.com and eHow.com

At Employeesurveys.com they aim at helping a company with Employee Relationship Management by providing companies with surveys which can provide a company with feedback for the company to help them improve the relationship between employers and employees.  

For a deeper look at employee management such as:
  • Content Manager
  • Presentation Template Creation
  • Employee Management 
  • Project Management 
  • Workflow Management 
          Check out Stylusinc.com

"Coming together is a beginning, staying together is progress and working together is success." 
- Henry Ford

-Additional ERM explanation.