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Nwamu,Ogechukwu A

A market system is any systematic process enabling many market players to bid and ask: helping bidders and sellers interact and make deals (wiki). It is not just the price mechanism but the entire system of regulation, qualification, credentials, reputations and clearing that surrounds that mechanism and makes it operate in a social context marketing system is a system that analyzes and assesses marketing information, gathered continuously from sources inside and outside an organization. Prompt and accurate marketing information gives the foundation for decisions such as product growth or enlargement, pricing, packaging, allocation, media selection, and advertising. Similar to a number of other business processes, marketing implementation does much better  when there is a firm and solid marketing strategy with the  and when a practice executes a solid marketing plan with the backup of a well thought out system. A sales system is a set of principles, processes, strategies and tools that are put into place to bring the company results day-in and day-out (Dave Kahle).

Sales and marketing Applications

            The primary reason for the sales process is discovering future investors who will ultimately become customers by purchasing an article from your company. Sales process also manages customers, which is a nice way of maintaining present customers by selling them more of the company’s products. Also maintaining other functional sales process leads to high future sales.

            In marketing, there are protocols that are in place to manage both products and company brands. Companies use such process to access the effectiveness of marketing messages, advertising and promotions and to determine product demand among various market segments. Sales and marketing applications support all of these processes (From the text book, my MIS).




Having a marketing system makes work easier and faster. It allows one to create, manage and monitor a campaign. There are a lot of ways on how to develop proper promotion of a product or service such as you can choose a vertical or horizontal system that depends on your skills in your requirements.

When you are still a beginner all you have to do is have a standard horizontal platform that let your learn the different industries and your customer base. Presenting and promoting the different products and services is not easy especially when there are a lot of competitors in the market. As a marketer all you have to do is promote your product well that would catch the attention of your customers.

Marketing system has been around for quite some time now and it is considered effective. Good marketing system offers a lot of ways of the campaign itself. By just creating effective advertisements and by setting those at the right spot then that can catch the customer’s attention. There are also a lot of new technologies and a lot of opportunities for the marketers. You can advertise on the Internet or through mobile phones including video marketing. Products can be advertised through television, radio, newspaper or in any form of advertisements.

According to George Torok five rules to a successful marketing system are,

                             A marketing system is an ongoing process, it is not and end or just a way to get to the final stage. It is there for not the main purpose. Be specific on the goal you want your system to achieve. By doing this, it will keep your company not only focused but also motivated. And if the marketing system your company has in place is not achieving its main purpose then substitute it for a better system. 

2. A good marketing system is established on a main axiom or a  set of  solid principles. These axioms are the fundamental basic truths, theses axioms are passed from industry to industry. This axiom or basic fundamentals answers the inquiry "Why?"

3. A good system is a set of habits and rituals. It is similar to a chain of coherent statements; if this situation be present exists follow it. A good system is not determinant on how one feels but on the correct protocol to do things. That is the reason why consistency is achieved.

4. A good system should be uniform and steady. This is similarly situated to the last reason. We should not always expect complete and total success. The system is not hundred percent accurate it functions due to the numbers. We hope to achieve high success rate all the time but at times some will be lost.
5. Measure your results. Systems are created imperfect. Record your results analyze them and fix whatever system you have in place to to generate better results. That is the way pilots fly planes. They set a course, see how they are doing and adjust the controls to stay on course (George Torok).

A real sales system gives you 4 things:

                             1. A real sales system uses a universal language which enables people to establish the rules and standards that people who sell and operate sales system need. The language is not complicated, it is simple and direct, “it depends on the person” rules. The rules as to what language to use is   agreed between the manager and the person selling the sales system, although the language is ultimately set by the manager. Specifically, the common diction defines what a prospect is and subsequently, leads to correct forecasting.

                             2. Based on numbers and dates, a real sales system gives you simple reporting that is accurate and powerful. This report, tells both the salesperson and the manager how close they are to reaching their set out target. Accurate forcasting is not based on opinion, hope or conversation.

                             3. A real sales system gives you the practical instruments for arranging and carrying out sales. The instruments must be primarily and mainly used in order to consistently ascertain desired outcome. The art of selling is a practical one; the person selling needs to utilize specific instruments to do it. (Conventional wisdom has it that the “right salesperson” will do it anyway. Interestingly, the “right” salespeople instinctively use these tools).

                             4. lastly, a real system makes the person selling to “self check”. It provides the boundaries for the salesperson to compare their performance against key outcomes. it leads to a small, but significant, perodical adjustments in activity and skills. this generates both a  stronger pipelines and a more consistent results. In a real sales system, the salesperson actually develops into a much stronger performer, with credibility and standing in their marketplace.( Deisales.com)



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Here is a link to wikipedia: Marketing system and Sales systems

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Here is a link on how to build sales and markerting system: http://www.allbusiness.com/company-activities-management/sales-selling/12307748-1.html

business systems